Professional Colorists Reveal The Right Way To Use Purple Shampoo

Table Of Content

• How To Use Purple Shampoo For Cooler, More Vibrant Hair
• How Long Do You Leave the Purple Shampoo in Your Hair?
• Amika Bust Your Brass
• Can every hair color use purple shampoo? Or is it only for blondes?
• Clairol Shimmer Lights Purple Shampoo for Blonde & Silver Hair
• Best Fast-Acting Purple Shampoo: John Frieda Violet Crush Purple Shampoo

Violet tones control warmth in your hair and neutralize yellow and orange tones in the hair, making the hair look more ashy and cool tone. "Think about the color wheel; for example, purple is used to combat yellow, which we use for hair color as well," explains Wiley. You can leave it on for 20 minutes to cut down all the brassiness and maintain the gray, silver, platinum, or blonde shade.

How To Use Purple Shampoo For Cooler, More Vibrant Hair

Some examples include the Pravana The Perfect Blonde Purple Toning Shampoo and the Bold Uniq Purple Shampoo. These shampoos are more effective in neutralizing brassy tones, but they may dry out the hair more, so be mindful of your hair health while using them. The best purple shampoo varies depending on the tone of your hair to start with. Some popular options include Fanola No Yellow Shampoo, Joico Color Balance Purple Shampoo, and Redken Color Extend Blondage Purple Shampoo. These shampoos can help neutralize brassy tones in blonde or lightened hair, leaving hair looking brighter and more vibrant.

How Long Do You Leave the Purple Shampoo in Your Hair?

In fact, purple shampoo will help those highlights pop as it neutralizes the orange-ish tones and removes the brassiness factor. Oribe’s purple shampoo is gentle enough to be used daily for regular maintenance. While the violet pigments help neutralize brassy tones, it’s also formulated with lavender extract to nourish hair and UV protection to shield your strands from the sun. Redken offers a popular purple shampoo called the Color Extend Blondage Shampoo, which is designed to neutralize brassiness in blonde, silver, and gray hair. It’s formulated with a blend of purple pigments and citric acid to help strengthen and smooth the hair. Many people say it’s effective at toning down brassiness and leaving their hair looking shiny and healthy.

Amika Bust Your Brass

Having highlighted our hair for the past 10 years and counting, we were on the hunt for a purple shampoo that could leave our hair looking healthier and brighter. We're pretty sure we found it in this formula, which lathered really beautifully and is easy to work in. It felt super-clean after the first use, but didn't seem to strip our hair of moisture or irritate our scalp. You don’t need to use purple shampoo every day if you want to remove those reddish colors from your hair. All you need to do is to use it once, twice, or three times per week.

Purple shampoo is nothing but a temporary fix, and there’s only so much a colored shampoo can do before a color refresh is needed. Allowing your hair to dry naturally will help to prevent breakage and add extra moisture to your freshly shampooed hair. While many of us go to hair salons to achieve the perfect hair color of choice, it can be a costly process.

Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. If you have shampoo drip onto your face or the skin on your neck or chest, wipe it off with a warm damp facecloth to prevent staining.

You’ll want to choose a purple shampoo that’s deep in color, so you know the shampoo is really going to help correct brassiness in your darker hair. "If you're a brunette with a lot of golden ribbons, you may want to use your purple shampoo more often than someone who just has a touch of lightness," she says. "As a rule of thumb, I advise my clients to use it once a week — but you can adjust this based on your needs and how often you're washing your hair." This kind of consistency is considered more effective for its high density of concentrated pigments. While this can help you while shopping around, it’s even better if you can physically test out the consistency of a purple shampoo before buying it. Purple shampoos aren’t always the most hydrating products on the market—many options are known to strip the hair of its natural oils.

Clairol Shimmer Lights Purple Shampoo for Blonde & Silver Hair

And if you don’t leave it on long enough, it won’t tone down your brassiness. And the formula was really nourishing, so we didn't feel like we had to compromise our hair health to get the color we wanted. Plus, this shampoo is half the price of the other purple shampoos we've used in the past — but it works even better. That said, we do wish we were told how long we had to leave it in for, eventually settling on four minutes.

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In fact, many different hair colors can benefit from using a purple shampoo. “Purple shampoo is indeed primarily used to tone and maintain blonde hair, combating yellow or brassy tones,” says Kandasamy. “It’s also suitable for individuals with gray or silver hair to neutralize warmth. However, for darker blondes with brassiness, a blue shampoo might be more effective in neutralizing the color. And if you’re a brunette with blonde highlights, purple shampoo can help maintain the vibrancy of your highlights,” he says. Enhance and maintain the brilliance of your blonde, gray, or white hair with FRAMESI Color Lover Purple Shampoo!

If your hair still looks brassy, try it twice a week to see if it does the trick for you. Don’t forget to keep your hair well-conditioned after shampooing to prevent dryness and split ends. Instead, try putting your hair up in a bun or ponytail or scrunch it and let it dry naturally at least every second wash.

It’s also important to note that although purple shampoo cleanses your hair, it can’t take the place of regular shampoo. Therefore, we advise that you use your regular shampoo at least once or twice a week. Purple shampoo is one of the most important tools in your arsenal if you lighten your hair at home. They’re essential in making sure your icy, platinum locks don’t end up looking brassy. Deanna Pai is a freelance writer and editor who has been covering beauty, health, and wellness for more than a decade. While she hasn’t dabbled in purple shampoo herself as a lifelong brunette, she interested two colorists, Meri Kate O’Connor and Michelle Hong, for their expert insight on the topic.

Crafted to preserve your color for an extended period, this formula boasts specialized features to combat unwanted brassy and yellow tones commonly found in blonde and gray hair. The deeply pigmented violet hue provides potent toning action, ensuring cooler blondes with every wash. Infused with a blend of quinoa, conditioning agents, proteins, and protectants, it not only tones but also moisturizes and nourishes your locks, leaving them feeling luxuriously soft and revitalized. This purple shampoo offers a remarkable 95% longer-lasting color while being vegan and free from gluten, DEA, sodium chloride, sulfates, and parabens. I appreciate that as I mainly purchase shampoos that are at least sulfate and paraben-free.